Craving fresh squeezed lemonade, on a typical January day in Southern California (and unable to find a decent product), co-founder Michelle Ramkissoon, had the idea of selling fresh lemonade herself on the Venice Beach boardwalk. However, Michelle and partner/co-founder of Main Squeeze Lemonade, Carl Silva, quickly found that selling food and drinks on the boardwalk, is not permitted. Still, they believed there was a market for such a product. They began discussing the reality of creating a product that could be as refreshing, natural, lightly and healthily sweetened as the lemonade their southern blood craved. They turned straight to the booming food truck industry and began planning.
Michelle is a graduate of the Fashion Institute of Design and Merchandising in Los Angeles. Her wealth of experience and education is in Entrepreneurship, Branding, Product Styling and Marketing, Public Relations, and Event Planning. Michelle was born and raised in Maryland, but is a southern girl at heart, with a strong passion for lemonade and specialty beverages. She is the creative mind behind Main Squeeze's trendy brand and style.
Carl has worked in the food service industry for 14 years. His experience has given him a great sense of pride in his customer service, and he understands a customer's needs. Freshness and affordability are also very important to Carl, as he believes that they are the two most important qualities of a product. Carl has designed each of the Main Squeeze fusion lemonades to be just that. Fresh and Affordable. Born in Texas, Carl has first hand knowledge of the war halting power of a fresh glass of lemonade.